How do you react when you see a very complex diagram or a screen of dense text? Are you motivated to work through it? Or do you groan and turn away if it becomes too difficult?
If you’re like most people, you’ll experience negative feelings when you come across information that looks obtuse. You’ll think the content isn’t valuable or worth your effort. It’s all related to processing fluency, which refers to the ease with which a person processes information.
The visual clarity of your content affects processing fluency.